Content at the intersection of science and search.

The longer version.

I started in content when SEO was still mostly about keyword density and link building. Over eight years, I've watched the discipline mature, and I've matured with it. Today I think of content work as editorial strategy with commercial intent: every piece serves a reader first, a search engine second, and a business goal third.

My deepest expertise is in healthcare. For the last several years I've been working at Apollo Hospitals as Manager of Content Development, building and running the health library content system across 9 clinical specialisms. I translate clinical case data, WHO and ICMR guidelines, and peer-reviewed literature into patient-facing articles that are both medically accurate and genuinely readable.

Before Apollo I held content and editorial roles at Manipal Hospitals, Embibe, Yescom India Softech, and TradeIndia, spanning healthcare education, edtech, and B2B publishing. That range taught me how to adapt editorial voice across vastly different audiences while maintaining the underlying rigour.

I'm currently building skills in AI-assisted content workflows using Google Gemini Enterprise, including a Medical Content SEO Auditor agent and a Clinical Case Pipeline Orchestrator to automate parts of the monthly Apollo production cycle. I believe the best content professionals in the next five years will be the ones who understand how to design and supervise AI pipelines, not just write inside them.