From strategy and systems to creation and distribution, I operate across the full content lifecycle. Here is everything I bring to an organisation.
The upstream work that makes everything else efficient. I design the content architecture, set the editorial direction, and build the frameworks teams execute against.
End-to-end strategy documents covering audience mapping, content pillars, channel mix, tone of voice, and quarterly priorities aligned to business goals.
Deliverable: Strategy docMonthly and quarterly editorial calendars with topics, formats, channels, owners, publish dates, and seasonal hooks. Built in Sheets, Notion, or Airtable.
Deliverable: CalendarFull inventory and performance analysis of existing content. Flags thin content, keyword cannibalisation, outdated pages, and gaps versus competitors.
Deliverable: Audit reportTopic cluster architecture, keyword mapping, search intent classification, and competitor gap analysis to drive sustainable organic growth.
Deliverable: Keyword mapDocumenting how an organisation sounds across channels: vocabulary, sentence style, what to avoid, and examples of on-brand and off-brand writing.
Deliverable: Style guideDetailed per-article briefs with target keyword, intent, structure, word count, internal links, competing URLs, and key questions to answer.
Deliverable: Brief templateThe full range of formats, from a 3,000-word clinical article to a six-word social hook. The medium changes; the discipline behind it does not.
2,000 to 5,000-word SEO articles, health explainers, evergreen guides, and pillar pages structured for search intent and reader retention.
Blogs / Health LibraryOpinion pieces, industry perspectives, and executive bylines that position founders, CMOs, and senior clinicians as credible voices in their domain.
LinkedIn / PublicationsWriting in someone else's voice for executive articles, LinkedIn posts, keynote scripts, op-eds, and guest columns. Voice-matching from interviews or notes.
Executive / FounderClinically accurate patient-facing content, IEC materials, brochures, and product content requiring specialist vocabulary and careful fact-checking.
Healthcare / B2BResearch-backed long-form documents for B2B lead generation or institutional authority building, including structure, data presentation, and design briefing.
B2B / EnterpriseCustomer success stories structured around problem, approach, and measurable result. Written for both sales enablement and organic search.
Sales / MarketingHomepage, about, services, and landing page copy that converts. Includes value proposition writing, hierarchy planning, and CTA sequencing.
Brand / ProductGoogle Search ads, Meta ad sets, display banners, and retargeting copy. Short-format writing with conversion intent at every character count.
Paid MediaTaglines, campaign concepts, brand slogans, packaging copy, and any writing where the idea matters as much as the execution.
Brand / CampaignNewsletters, drip sequences, launch emails, and transactional copy. Subject lines, preview text, body, and CTAs optimised for open and click rates.
CRM / RetentionBrand story, mission and vision statements, core values articulation, and the narrative materials that define how an organisation presents itself.
Brand / IdentityHindi and Hinglish content for mass-reach campaigns, government communication, and culturally resonant messaging for Indian audiences.
Hindi / HinglishPlatform-native posts for LinkedIn, Instagram, Twitter/X, and Facebook. Each written for the algorithm, the audience, and the scroll behaviour of that channel.
Organic SocialPersonal brand posts, carousel scripts, engagement-led content, and thought leadership threads for professionals and executives building authority.
B2B / Personal BrandFAQ sections, product tooltips, error messages, onboarding copy, and all the small-format writing that shapes a user's experience and trust.
Product / UXContent that sits in a folder helps no one. I build the systems, workflows, and distribution infrastructure that keep content moving and performing.
Designing and populating a structured content repository: taxonomy, tagging, metadata standards, and organisation so assets are findable and reusable.
Deliverable: Library systemStandard operating procedures for brief-to-publish workflows, QA checklists, review rounds, clinical approval chains, and design handoffs.
Deliverable: SOP docCMS management, metadata optimisation, internal linking at publish, schema markup briefing, and post-publish QA across web properties.
CMS / WordPressGuest articles, contributed columns, PR drafts, and external content for backlink acquisition and brand authority building on third-party platforms.
SEO / PRDesigning and supervising AI content workflows using tools like Google Gemini Agent Designer, including Medical Content SEO Auditor and Clinical Case Orchestrators.
AI / AutomationMonthly content performance reports using GA4, GSC, and SEMrush covering traffic, rankings, engagement, and recommendations for the next cycle.
Analytics / ReportingBrowse the samples gallery for work examples across formats, or get in touch to request specific pieces from the full archive.